Raise Your Networth

5 Ways To Grab Them By The Eyes

Is advertising something to be regarded as a piece of beauty or art? Is it ingenious slogans or comical text? Is it workmanship to be judged for an reward or recognition?

It is none of the above.

Promotion is salesmanship duplicated, nothing more.

The purpose of advertising is to sell, period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

So it stands to reason that knowing some basic rules or techniques about writing effective copy is in order. It’s best to have a starting point that we can build on. This starting point is the essence of this article.

The five tips expressed here have been time-tested and known to be effective.

I can’t emphasize enough that when using these techniques, you should always test them before rolling out a large (and expensive) campaign.

Sometimes a little tweak here or there is all that is needed to increase response rates dramatically.

1. Focus on Them, Not You

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

A lot of advertisers make this mistake. They focus on themselves as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.

When writing your copy, it helps to think of it as writing a letter to an old friend. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?

2. Emphasize Benefits, Not Features

What are features? They are descriptions of what qualities a product possesses. And what are benefits? They are what those features mean to your prospects.

The point is to address the benefits of the product, not its features. And when you do that, you’re focusing on your reader and his interests, his desires. The trick is to highlight those specific benefits (and word them correctly) that push your reader’s emotional hot buttons.

3. Push Their Emotional Hot Buttons

This is where research really pays off. In order to push those buttons, you need to first know what they are.

People buy based on emotion first and foremost then they justify their decision with logic, even after they are already sold emotionally. Be sure to back up your emotional pitch with logic to nurture that justification at the end.

4. Incorporate Proof and Believability

When your prospect reads your ad, you want to make sure he believes any claims you make about your product or service. If there’s any doubt in his mind, he won’t bite, no matter how sweet the deal. In fact, the “too good to be true” mentality will virtually guarantee a lost sale.even if it is all true.

5. The Headline

If you’re going to make a single change to boost your response rate the most, focus on your headline.

Why? Because five times as many people read your headline as your copy. Quite simply, a headline is.an ad for your ad. People won’t stop their busy lives to read your copy unless you give them a good reason to do so. So a good headline promises some news and a benefit.

Conclusion

Great copy is made, not born. It is derived from proven test results designed to do one thing and do it well: sell.

Effective advertising doesn’t always use “grammatically correct” English. It uses short sentences, fragments. It convinces you to buy, and buy now. It talks about benefits, not features. It sells on emotion and reinforces the decision to buy with logic. It paints a compelling picture and irresistible offer that forces your prospect to act and act now!

And that’s the kind of proven marketing you need to employ.

Are you ready to become successful and fulfill your dreams. Take the next step and Join Numis Network Now

If you are ready to join a team that will show you how to market like the top network marketers, click here.

To view the original post visit http://brianelrod.com/5-ways-to-grab-them-by-the-eyes

Are you ready to become successful and fulfill your dreams. Take the next step and Join Numis Network Now

If you are ready to join a team that will show you how to market like the top network marketers, click here.

To view the original post visit http://brianelrod.com/5-ways-to-grab-them-by-the-eyes

Tags: ad writing, ads, advertising, article, article marketing, article writing, emotions, internet marketing, network marketing, selling, work from home